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Content planning made simple
DYCE is a simple solution for content planning and management in marketing. What does that mean? It means it makes it easy for you to organize your marketing content in an intuitive, familiar way.
Think of it as an online calendar for your content. One organized by date and platform. You add copy, images or video to any number of platforms on a date of your choosing, mark it under a campaign (if applicable), and it’s immediately visible to everyone you work with. You can even sort by client, campaign and platform, which practically makes DYCE an organizational miracle!
See all sides of your marketing effort
Good marketing is many-sided. You want to create awareness and brand love across many channels online and off. Many-sided marketing requires a tool with a few sides to it as well – like DYCE. In DYCE, your content planning isn’t limited by campaign, platform or medium – it has all sides.
The result is a complete overview of your marketing matrix that lets you mix and match content, so everything hits the right spot at the right time. Be it on Facebook, Twitter, Instagram, email, TV, radio, print or outdoor; whether it’s copy, pictures or video; no matter the campaign: If you can think it, DYCE can organize it.
Don’t hate – collaborate
No matter which side you work on (client or agency), you can contribute directly and immediately to your content calendar in DYCE. Once something is added to your calendar, anyone involved can comment on it, reschedule it, write in media spending and even edit the content themselves. Any changes made to a piece of content are tracked in a revision log, so you can always go back and never lose track.
With everyone working alongside each other you keep your colleagues close and your partners closer – dangerously close, in the eyes of your competitors. Together, you can really kick ass.
Don’t gamble with content quality
Whenever you upload a picture or video to a date in your content calendar, it is saved full quality. And when it’s time to execute, simply go to the content in question hit “Download”, and DYCE will do just that – still in full quality. Without loss in resolution, you are free to store all your content in DYCE indefinitely, and then execute it at publishing time.
That way, you can plan way ahead – not just with placeholders but with real, actual content right there in your calendar.
”DYCE makes a lot of sense for a large, complex organization like ours. We have 10 of our departments, business units and a handful of agencies who all have distinct roles, use separate channels and have different stories to tell. All of that requires an enormous amount of coordination to achieve a focused marketing effort. For the first time, that coordination can happen in one place where we have full control and can plan everything from a helicopter perspective. And it’s a platform that helps us greatly minimize everyday errors and wasted time. This is something we’ve been looking for for years.”
Benedicte Howitz Bardram, Marketing Manager, Copenhagen Airport
Recently, it seems that a new content channel with new possibilities and constraints appears from the digital depths every day. In this shifting landscape, publishers have to be ever vigilant, constantly assessing and reassessing new options as they are created and then incrementally changed. The diverse and changing natures of content platforms can make content planning across multiple platforms a huge administrative challenge.
Combine that with the breadth of traditional publishing platforms long-available to content creators, and the problem is compounded. That’s why we felt the urge to create DYCE. A fixed point in a dizzying publishing space. A single place to plan, store and share content professionally regardless of where it’s meant to end up. DYCE welcomes all content – all people.
Who are we
DYCE is a MARVELOUS product. That means it’s developed and run by the kind crazies of MARVELOUS with the help of our skilled dev friends over at Rainbow Riders.
MARVELOUS is a Nordic digital creative agency with offices in Stockholm, Oslo, Helsinki and Copenhagen where our technology division is housed – the people who personally conceptualized DYCE.