Imagine that you are working on a campaign. You want it to remain the same all the way through – same tone-of-voice, same visual expression. You’re also working on another campaign. Whatever you do, you do not want to confuse these two campaigns. It’s crucial that your different target groups get the brand message they are intended to.
DYCE won’t let you confuse any campaign with another. “Campaigns” enable you to add campaigns by name and color code. Beside that you can type in time interval, budget, media spend etc.
That is a way to stay organized and let everyone on your team know which campaign a specific piece of content is part of. Whether it be for Facebook, Twitter, Instagram, e-mail, TV, radio, print or outdoor; a copy, picture or video.